How Procter & Gamble Got Employees to Use Social Networking at Work
P&G began with skunkworks projects undertaken by its IT innovation group and IT teams supporting R&D, marketing and other business functions. Once their use of wikis, blogs and similar tools solidified, P&G selected Telligent's online community application as an enterprise Web 2.0 platform.
The money quote, "This platform drove speed, transparency and a desire to engage with the change previously unseen at P&G".
It is hard to explain how exciting it is working on something you know is contributing to such fundamental changes to how people connect and work with each other. And of course kudos to the folks at P&G who were determined to implement this change.
Posted 10 months ago
by Scott Watermasysk
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